At the heart of the name NUIdesign is the Japanese word "nui"  ( 縫い ), meaning a stitch or to sew. It is a quiet word, but the kanji, one of the three writing systems of Japan, carries a deeper story.

The character   縫   is made up of two parts: 

◊   糸  (ito) meaning thread

◊   逢  (au) meaning to meet, often used in poetic or emotional contexts, suggesting a meaningful or even fated encounter

Together, they express more than the act of sewing. They hint at the subtle power of connection, where even a thread can bring people and moments together.

This meaning sits at the core of NUIdesign. Each stitch is not only part of making, but part of a gentle connection that may reach someone somewhere, at just the right moment.

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A Note from the Maker

Hello, I'm Yokie, the designer and maker behind NUIdesign.

From my small studio in Melbourne, I sew each bag one at a time, hoping it might gently find a place in someone's life. From design to packaging, I work as a solo maker – each bag passes only through my hands.

In a world filled with so many people and so many things, I feel quietly grateful for this encounter, between you and me, and between you and this bag.

Maybe it was a coincidence. Maybe it was meant to be.
Either way, I'm simply happy we crossed paths. I treasure it.

Thank you for finding your way here.

With care,
Yokie

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'A Note from the Maker' in Japanese

  作り手からのごあいさつ

こんにちは。NUIdesign のデザイナー兼作り手の Yokie です。

私の手から生まれるかたちが、だれかの日常にそっとなじんでくれたら…。
そう思いを馳せながら、メルボルンの小さなアトリエで一つひとつのバッグを心を込めて縫っています。

たくさんの人やモノがあふれるこの世界で、こうして私とあなた、そしてあなたとこのバッグが出逢えたこと。それが偶然でも、どこかでつながっていたご縁でも、なんだかとっても嬉しくて、大切にしたくなります。

ここにたどり着いてくれて、ありがとう。

Ｙｏｋｉｅ ( ⁎ᵕᴗᵕ⁎ )❤︎

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